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Jack Aaronson
CEO,
Aaronson Group
Jack Aaronson is a ClickZ columnist and
CEO of the Aaronson Group, as well as a corporate lecturer. The Aaronson Group works with companies to increase the
loyalty and satisfaction among their customers, increasing their profitability. Focusing on multi–channel user
experiences, Jack and his team makes sure that your users have a fulfilling and enjoyable user experience across all
of your touchpoints. As a corporate lecturer, Jack also travels around the world teaching companies how to effectively
implement personalization, loyalty programs and multi–channel CRM. He also publishes a newsletter about
Personalization, User Experience and other related issues.
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