Keynote: Taking E–Mail to the Next Level
Speaker:
David Daniels, Vice President and Research Director, Jupiter Research

Marketing Track
Beyond Direct: E–Mail Branding & Relationships To Build Business
Think e–mail marketing´s just direct response? Think again. Amidst heated competition, it´s the relationship customers have with your brand that determines whether they´ll (re)turn to you for their next purchase.
Speakers:
Jeanniey Mullen, Senior Partner & Senior Director, Email Marketing, OgilvyOne Worldwide

Production Track
Testing: Techniques & Tactics
What´s the best thing about e–mail marketing? Some would argue it´s testing – the ability to try, tweak, and try again (at minimal cost). What can you test, and how? How do tests impact effectiveness? Make your e–mail program better… and better still.
Speakers:
Dan Springer, CEO, Responsys

Marketing Track
B2B E–Mail Marketing
Learn how to think more strategically before executing a B2B e–mail campaign or launching an e–newsletter. Start with your business objective, define a compelling offer, and deliver a response–driven, relevant message. Take a look behind the Cs – CTRs, CPMs, CRMs – at the messaging itself. We´ll tell you what works, what doesn´t, and what makes B2B different from B2C e–mail marketing.
Speakers:
Karen Gedney, President & Creative Director Karen Gedney Communications, Inc.
Ruth P. Stevens, President, eMarketing Strategy

Production Track
Switch ESPs – Painlessly
If you change e–mail service providers, what are the stumbling blocks that can affect your lists, data and deliverability? This session will help you become a smarter shopper – and user – of ESP services.
Speakers:
Doug Broujos, SVP Client Services,
TIG Global

Marketing Track
Integrate E–Mail With Other Marketing Channels
No e–mail is an island. This session will examine how to ties in such diverse issues as branding, tone of voice, graphics, offers, and message reinforcement across e–mail and other marketing campaigns, online and off
Speakers:
Jack Aaronson, CEO, Aaronson Group

Production Track
Personal & Dynamic E–Mail Campaigns
Email is one–on–one communication. Personalized, dynamic e–mail messages can triple response and retention rates. Do these techniques fit your budget? Learn about the techniques and technologies for dynamic messaging that´s are scaled to your database and budget.
Speakers:
Eamon O'Neill, VP, Product Management, Bluestreak

Marketing Track
Optimize Your Online Sign–Up Page
Looking to grow your house e–mail list more quickly? One of the least expensive and most overlooked ways to accomplish this is by optimizing your online sign–up page. Learn how to fix the five things that cause potential registrants to abandon the process – and the five things you can add which will encourage them to complete the sign–up
Speakers:
Mark Wachen, CEO, Optimost

Production Track
Determining ROI Metrics
How do you measure a campaign´s success? How do you prove to your boss (or client) it worked? What´s the bottom line of an e–mail campaign, anyway? Find out what steps to take in the planning and reporting process to ensure you've got the evidence to determine whether a campaign makes the grade – and to determine what went wrong, if it doesn't.
Moderator:
Heidi Cohen, Principal, Riverside Marketing Strategies
Speakers:
Benjamin Wolin, Co-Founder & CEO, Waterfront Media
Yunki Kim, Vice President, Marketing, Beliefnet
Kristin Graves, Senior Manager, eMarketing, Online Division, Avon Products, Inc.

Marketing Track / Production Track
5 Experts/5 Minutes (dual track session)
What´s your problem? Pick some of the best brains in the industry for solutions. You can´t get better advice than this! Submit your e–mail marketing question to an expert line–up of marketers, vendors and specialists. Each has one minute to tell you how they would solve your problem. [Questions will be submitted on day one of the conference. Ten will be selected for the panel.]
Moderator:
Rebecca Lieb, Executive Editor, The ClickZ Network, division of Incisive Media
Speakers:
Jordan Ayan, Chairman, Create-It! Inc. & CEO, SubscriberMail
Jack Aaronson, CEO, Aaronson Group
Jeanne S Jennings, Online Marketing Consultant, JeanneJennings.com.
Jeanniey Mullen, Senior Partner & Senior Director, Email Marketin, OgilvyOne Worldwide
Al DiGuido , Former President & CEO, Epsilon Interactive

Click to view Day 1 Agenda