ClickZ Specifics: E-mail Marketing

E-Mail. The Web's dominant application remains an integral component of any interactive marketer's toolbox.

Just because it's been around almost as long as the Web has doesn't mean e-mail marketing isn't morphing. E-mail's potential, tools, techniques, and best practices are rapidly evolving.

We've designed this intensive conference to inspire creativity and persuasiveness when crafting messages, and provide you with the knowledge you need to measure the success of your campaign and gauge its ROI. We'll help you to grow, manage, and segment lists, and how to get messages past filters and blocklists, and into recipients' inboxes. An intensive E-mail Bootcamp session will quickly get newbies up-to-speed.

ClickZ Specifics: E-mail Marketing is an intensive, one-day event designed to educate, inspire, and instill confidence in anyone using e-mail to communicate with their customers and prospects.

ClickZ Specifics: E-mail Marketing - New York Tuesday, October 2, 2007
8:00am-5:00pm	Registration
8:00am-9:00am	Morning Coffee
9:00am-10:00am	Keynote Address: The E-mail of the Future: Out of the Inbox & Into Your Hands Jeanniey Mullen, Senior Partner and Global Executive Director, OgilvyOne Worldwide
10:00am-10:30am	Morning Break
	Marketing Track	Production Track
10:30am-11:20am	You've Got Their E-mail Address - Now What?	E-mail Bootcamp
11:20am-11:30pm	Session Interval
11:30am-12:30pm	B2B E-Mail Marketing	Deliverability
12:30pm-2:00pm	Lunch Break
2:00pm-3:00pm	Cut Through the Clutter Creatively	Determining ROI Metrics
3:00pm-3:30pm	Afternoon Break
3:30pm-4:30pm	Beyond Direct: E-mail Branding & Relationships To Build Business	E-mail Lists: A Checklist
4:30pm-4:45pm	Session Interval
4:45pm-5:30pm	5 Experts/5 Minutes
5:30pm-6:30pm	Networking Cocktail Reception

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Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@incisivemedia.com.