ClickZ Specifics: E-mail Marketing
E-Mail. The Web's dominant application remains an integral component of any interactive marketer's toolbox.
Just because it's been around almost as long as the Web has doesn't mean e-mail marketing isn't morphing. E-mail's potential, tools, techniques, and best practices are rapidly evolving.
We've designed this intensive conference to inspire creativity and persuasiveness when crafting messages, and provide you with the knowledge you need to measure the success of your campaign and gauge its ROI. We'll help you to grow, manage, and segment lists, and how to get messages past filters and blocklists, and into recipients' inboxes. An intensive E-mail Bootcamp session will quickly get newbies up-to-speed.
ClickZ Specifics: E-mail Marketing is an intensive, one-day event designed to educate, inspire, and instill confidence in anyone using e-mail to communicate with their customers and prospects.
ClickZ Specifics: E-mail Marketing - New York
Tuesday, October 2, 2007
|9:00am-10:00am||Keynote Address: The E-mail of the Future: Out of the Inbox & Into Your Hands
Jeanniey Mullen, Senior Partner and Global Executive Director, OgilvyOne Worldwide
|Marketing Track||Production Track|
|10:30am-11:20am||You've Got Their E-mail Address - Now What?||E-mail Bootcamp|
|11:30am-12:30pm||B2B E-Mail Marketing||Deliverability|
|2:00pm-3:00pm||Cut Through the Clutter Creatively||Determining ROI Metrics|
|3:30pm-4:30pm||Beyond Direct: E-mail Branding & Relationships To Build Business||E-mail Lists: A Checklist|
|4:45pm-5:30pm||5 Experts/5 Minutes|
|5:30pm-6:30pm||Networking Cocktail Reception|
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Registration Information: For questions regarding registration, please e-mail our Registration Department at firstname.lastname@example.org.