Profile

Bill Mahoney
CFO and Chief Privacy Officer
Prospectiv

Bill Mahoney is the CFO and Chief Privacy Officer of Prospectiv, the leading customer acquisition company on the Web. In his role, Bill is responsible for all Email activities for the Company including developing marketing communication strategies for members of Prospectiv's consumer web properties, as well as ensuring compliance with industry best practices to achieve maximum deliverability of emails for both Prospectiv and Prospectiv clients. Bill was a founding member of the Email Senders and Providers Coalition (ESPC) and serves on the Steering Committee. In addition, he is a member of the Email Experience Council (EEC) and the E-mail Measurement Accuracy Coalition (EMAC); working to provide recommendations for guidelines to measure e-mail deliverability and other critical e-mail marketing performance indicators.

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