October 2, 2007 • Hilton New York    
 

Profile

Sheryl Biesman
Internet Marketing Manager
Nature Made Wellness Advisor

A marketing veteran with more than 17 years of experience of which 10 years has been in online marketing, Sheryl Biesman is currently responsible for leading Pharmavite's online marketing efforts for the Nature Made brand of vitamins and supplements. In this role she oversees customer marketing strategy and direct response execution, including email marketing, online media campaigns, affiliate marketing and the highly successful Nature Made Wellness Rewards loyalty program.

Sheryl joined Pharmavite in 2002, following a three year stint at JOBTRAK, a college job posting service acquired by Monster.com. There she served at the Director of Marketing and was responsible for developing and overseeing all online and offline marketing and PR strategies, as well as the integration into the new company after the acquistion. Prior to joining JOBTRAK, Sheryl held several roles in traditional and web marketing in the entertainment industry, including positions with Variety and Paramount Pictures. She started her career as a TV research analyst at MGM after graduating from the University of Michigan with a Bachelor of Arts degree in Communications.



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Event Information

Your Host:

Rebecca Lieb
Rebecca Lieb, Editor-in-chief of the
ClickZ Network


Who should attend?
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