Profile

Carolyn Creekmore
Senior Director, Media Analytics
Nielsen//NetRatings

Carolyn Creekmore is Senior Director of Media Analytics at Nielsen//NetRatings. With a focus on the online media landscape, she works with leading online publishers to examine today's internet audience, including cross-media consumption behaviors and analyzing the potential impact of new media platforms and advertising initiatives. Earlier in her career, Ms. Creekmore also spent several years at Nielsen//NetRatings in both sales and analytics. She has frequently been quoted across various media outlets, including The New York Times, Bloomberg News and the Los Angeles Times.

Before joining Nielsen//NetRatings, Ms. Creekmore served as Marketing Manager and Senior Strategic Analyst for Mail.com. Prior to Mail.com, she served as Senior Sales Manager at Arbitron, where she worked with traditional radio conglomerates and leading ad agencies. She was a key resource in identifying measurement programs across emerging technology platforms such as XM Satellite Radio.

Ms. Creekmore earned her B.S. from the University of Miami and an M.S. at the S.I. Newhouse School of Communications, Syracuse University.

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