Profile

Jeff Minsky
Director of Emerging Media Platforms
OMD Digital

Jeff Minsky is Director of Emerging Media Platforms at OMD Digital bringing education and guidance to clients navigating the tumultuous waters of the transition from an analog linear media world to a fragmented digital, interactive media world.

Jeff is currently leading the NEXT Mutual Fund, a Shared Client Learning Consortium of 13 OMD clients who are testing various Emerging Technologies such as VOD, iTV, Broadband, Wireless, Videogaming, and Digital Signage. In addition, he is an adjunct Professor at NYU teaching Continuing Ed students about New Media.

With over 17 years of media planning experience (at DeWitt Media, OgilvyOne, RappCollins, and OMD Digital), Jeff has expertise in print, television, radio and out-of-home media. Over the past ten years, Jeff has been a pioneer in the world of interactive media and marketing, having executed the first large Search buy in 1995.

A native of Dallas, Texas, Jeff attended Yeshiva University, graduating with a B.A. in Economics and an A.A. in Hebrew Literature. In 1989 he joined DeWitt Media (now Optimedia) working on Pearle Vision, Hebrew National, Reebok, MasterCard and the Discovery Channel.

While at OgilvyOne, he was honored with Mediaweek's 1996 "Best Use of New Media" for utilizing guerrilla marketing techniques and competitive keywords on search engines for his client, IBM. In 1998, Jeff and his team received an award from ChannelSeven.com for creating the first interactive web commercial, featuring Rocky and Bullwinkle for Tivoli Systems, Inc.

In 2000, Jeff was one of the author's of the AAAA's Terms and Conditions Standards for Internet Advertising version 1.0. He currently sits on the AAAAs Digital Innovations Committee.

In 2001, Jeff joined Omnicom's Direct Marketing company, RappCollins as Media Director stewarding projects for New Power Company, SBC Communications and Royal Philips Electronics. In 2003, Rapp Collins merged with three other Omnicom Digital Media groups to form OMD Digital.

From 2003 - 2005 Jeff was East Coast Media Director for OMD Digital growing OMD Digital into one of the top 3 Digital Media companies with accounts such as GE, Dannon, Cingular, and Absolut Vodka.

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