Profile

Maria Mandel
Senior Partner, Executive Director of Digital Innovation
Ogilvy

Maria is currently Senior Partner, Executive Director of Digital Innovation at Ogilvy. She consults across the Ogilvy group on emerging communication platforms such as broadband, mobile marketing, gaming, digital out-of-home, community marketing and advanced TV.

Prior to joining Ogilvy, Maria was VP - Director of Interactive Services at Draft where she oversaw clients such as Verizon/Verizon Wireless, Unilever, Jose Cuervo International and Johnson & Johnson. She joined Draft after they acquired the interactive group from Lowe Worldwide. At Lowe, Maria was a VP-Account Director and led interactive advertising initiatives for Unilever, Lego, RCN, DirectHit.com, and RCA.

Her client-side experience includes brand management at Kraft where she worked on several brands under the Maxwell House portfolio. Previous to her experience at Kraft, she was also the Founder and President of Market-Strat, a Philadelphia based advertising agency, with clients that included AT&T, Dow Jones & Company, Kellogg's USA, and Citibank.

Maria is on the board of the Mobile Marketing Association (MMA) and co-chairs their Marketing Strategy and Best Practices committee. She is also on the AAAA's Advanced Television committee as well as numerous industry organizations and advisory boards. She has received over twenty-five industry awards including three Echo awards and seven Caples. Maria is an adjunct professor of marketing at NYU's Stern Business School where she teaches a course in integrated marketing communications. She is a graduate of the University of Pennsylvania's Wharton Business School.

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