Profile

Yaakov Kimelfeld, Ph.D.
VP, Digital Research and Analytics Director
MediaVest Worldwide

With a 17-year track record of leading business intelligence teams that develop customer insights through innovative thinking and advanced statistical methods, as well as a Ph.D. in Communication Sciences and Marketing, Yaakov leads MediaVest's development of analytical support systems-such as econometric and predictive modeling and research studies that identify emerging market trends-that guide the agency's digital marketing strategy for clients like P&G and Coca-Cola. He also spearheads ROI accountability mechanisms. Before joining MediaVest, Yaakov was Director of Business Intelligence at Beyond Interactive, and also lectured at University of Connecticut on subjects such as "Research Methods in Social Science" and "Mass Media Effects," which analyzed the role and effects mass media exerts on individuals and society.

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