ClickZ Specifics: Advertising in Social Media

Social networks, user-generated content, blogs, feeds, tagging, social bookmarking, immersive game environments, and virtual worlds. It’s Web 2.0, your customers are in control, and the old-fashioned media buy has all but gone bye-bye.

This intensive, one-day conference looks at how marketers can successfully promote brands, products, and services in online social media environments. We'll examine strategies, consider case studies, and assess how best to measure the results of social media campaigns.

ClickZ Specifics: Advertising in Social Media Agenda - Monday, May 21, 2007
8:00am–4:30pm	Registration
9:00am–9:15am	Welcome Remarks
9:15am–10:30am	Social Media Web Sites
10:30am–11:00am	Morning Break
11:00am–12:30pm	How to Really Leverage Syndication
12:30pm–1:30pm	Lunch
1:30pm–2:45pm	Case Studies
2:45pm–4:00pm	The Rules of Engagement
4:00pm–4:30pm	Afternoon Break
4:30pm–5:30pm	Measuring the Impact of Social Media

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Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also call 203-295-0052.

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@incisivemedia.com or call 203-295-0050.

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