To ensure you are notified of future "ClickZ" events.
Solutions for Marketers
Agenda - Thursday, June 7, 2007
|
Fusion Marketing: Overcoming Cross-Channel Metrics Challenges Date: June 7, 2007 Join JupiterKagan, ClickZ, Unica® Corporation, the leading enterprise marketing management and web analytics solutions provider, and Digital Advisor, a leading online shopping comparison portal, at this free executive breakfast event as they explore ways marketers can overcome challenges faced by today's innovative cross-channel marketers. |
|
| 8:30am - 9:00am | Breakfast and Registration |
| 9:00am - 9:10am | Welcome by Rebecca Lieb, Editor-in-Chief, The ClickZ Network |
| 9:10am - 9:40am |
Overview: Integrated Marketing Leveraging analytics to optimize cross channel marketing.
|
| 9:40am - 10:10am |
Extending Traditional Web Analytics Boundaries Across Channels Explore recipes for incorporating the offline world into web analytics and for fine tuning 1:1 interactions across multiple channels.
|
| 10:10am - 10:20am | Break |
| 10:20am - 10:50am |
Digital Advisor Case Study:
Driving Insight to Real Actionable Value with Web Analytics Learn how Digital Advisor optimizes their business across web sites, search, and e-mails via web analytics and usability studies.
|
| 10:50am - 11:20am | Q & A Panel Session Ask our panelist of speakers questions related to cross-channel marketing and web analytics. Moderator:
|
| 11:20am - 11:30am | Closing Remarks
|
Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@incisivemedia.com or call 203-295-0050.
Free to Attend
Space is Limited!
Event Hours:
Briefing
June 7: 9:00am – 11:30am
Event Sponsor:
Media Sponsors:
Hosted By:
