ClickZ Presents: The New Age of Web 2.0 Marketing

Sponsored by Unica

Once upon a time marketing was simpler, more defined, controlled – few channels, one-way dialog, quarterly results. Then came the Internet where having a great web site was the pinnacle of online marketing only to be shortly followed by the bursting dot com bubble in 2001. So where is the web now? Welcome to Web 2.0 where web analytics solutions, ascendant applications and technology – coupled with true online success stories – are enabling marketers to engage in true dialog – across channels. Web 2.0 is changing how marketers approach their jobs. In a time when marketing messages are being manipulated by consumers and interaction is no longer limited to a single or isolated channel, relevancy is paramount and speed of response is measured in seconds, not days.

Find out how advanced web analytics solutions can help take advantage of these new Web 2.0 trends to effectively test, communicate, and refine your message.

Join three of the industry's leading speakers, David Schatsky, President of JupiterKagan, Inc., Steve O’Brien VP, Internet Solutions Marketing, Unica, the leading enterprise marketing management solutions provider, and Judah Phillips, Director of Web Analytics, Reed Business, the largest business-to-business publisher in the United States as they reveal the secrets of success in the new age of Web 2.0 marketing.

Learn How to:

• Use web analytics information to take action and improve Web 2.0 initiatives
• Overcome common Web 2.0 challenges
• Incorporate Web 2.0 marketing initiatives into your overall marketing mix
• Leverage social engagements to improve relevant one to one marketing

Bonus Offer:
All attendees will receive a free copy of “Social Media – The Wisdom of Crowds” by James Surowiecki.

Who Should attend:
The event is designed to be an exclusive learning/networking event for senior level marketing executives, including Marketing Professionals responsible for:

• Enterprise Technology
• Marketing
• Internet Marketing
• eCommerce Website
• Online Marketing
• Web Analytics
• Reporting
• Advertising
• Marketing Operations
• Marketing Strategy
• Marketing Planning
• Marketing Budgeting
  

Speakers include
Rebecca Lieb, Network Editor ClickZ
David Schatsky, President, JupiterKagan, Inc.
Steve O’Brien, VP, Internet Solutions Marketing, Unica Corporation
Judah Phillips, Director of Web Analytics, Reed Business

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Agenda

8:30 – 9:00	Breakfast and Registration
9:00 – 9:10	Welcome by Rebecca Lieb, Network Editor ClickZ
9:10 – 10:00	Overview by David Schatsky, President, JupiterKagan, Inc (formally JupiterResearch) The state of the web analytics industry and the role web analytics plays in the new era of Web 2.0
10:00 – 10:30	Steve O’Brien, VP, Internet Solutions Marketing, Unica Corporation A Web 2.0 overview highlighting how Unica's clients turn Web 2.0 engagement into effective one to one marketing
10:30 – 10:40	Break
10:40 – 11:15	Judah Phillips, Director of Web Analytics, Reed Business How the leading business to business publisher and information provider incorporates web analytics into their overall Web 2.0 marketing strategy.
11:15 – 11:45	Q & A Panel Session, moderated by Rebecca Lieb, Network Editor, ClickZ Ask our panelist of speakers questions related to Web 2.0 and web analytics
11:45 – 12:00	Closing Remarks, by Steve O'Brien, VP, Internet Solutions Marketing, Unica Corporation

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Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also call 203-295-0052.

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@incisivemedia.com or call 203-295-0050.