Agenda: ClickZ Specifics: E-mail Marketing - New York - October 2008

Agenda - ClickZ Specifics: E-mail Marketing - New York

Tuesday, October 2, 2007
8:00am - 5:15pm	Registration
8:00am - 9:00am	Morning Coffee
9:00am - 10:00am	Keynote Address
10:00am - 10:30am	Morning Break
10:30am - 11:20am	Attendees may choose to attend one of the two sessions offered during this time. Marketing Track You've Got Their E-mail Address – Now What? Many companies focus all their resources on getting e-mail addresses, but neglect to develop a strategy to effectively communicate once they have them. Develop e-mail marketing strategies based on your bottom line, be it lead generation, direct sales, cross-sell/upsell, retention or something else. Practical advice on making the most of the asset that is your e-mail list. Production Track E-mail Bootcamp No, you can't run a professional e-mail campaign from your desktop e-mail client! This session is designed to get e-mail marketing newbies up to speed with the basics of lists, formats, opt-in, creative, legalities, deliverability, the vendor landscape, and best practices. If you're just starting out as an e-mail marketer or branching out into new areas of the discipline, this is the session that will best prepare you to take advantage of the rest of the conference.
11:20am - 11:30pm	[back to top] Session Interval
11:30am - 12:30pm	Attendees may choose to attend one of the two sessions offered during this time. Marketing Track B2B E-Mail Marketing Learn how to think more strategically before executing a B2B e-mail campaign or launching an e-newsletter. Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Take a look behind the Cs - CTRs, CPMs, CRMs - at the messaging itself. We'll tell you what works, what doesn't, and what makes B2B different from B2C e-mail marketing. Production Track Deliverability All the care you take crafting and producing messages doesn't matter if those messages don't land in recipients' inboxes in a legible format. Learn techniques to ensure deliverability, and how to avoid the dreaded spam folder and 'report spam' button, as well as how to overcome the preview pane/blocked image double whammy.
12:30pm - 2:00pm	[back to top] Lunch Break
2:00pm - 3:00pm	Attendees may choose to attend one of the two sessions offered during this time. Marketing Track Cut Through the Clutter Creatively Build a message – from subject line to salutation – that gets delivered, opened, seen and acted upon. Learn how to break through the many barriers, from spam filters to overfilled inboxes, between you and your prospects. Production Track Determining ROI Metrics How do you measure a campaign's success? How do you prove to your boss (or client) it worked? What's the bottom line of an e-mail campaign, anyway? Find out what steps to take in the planning and reporting process to ensure you've got the evidence to determine whether a campaign makes the grade - and to determine what went wrong, if it doesn't.
3:00pm - 3:30pm	[back to top] Afternoon Break
3:30pm - 4:30pm	Attendees may choose to attend one of the two sessions offered during this time. Marketing Track Beyond Direct: E-mail Branding & Relationships To Build Business Think e-mail marketing's just direct response? Think again. Amidst heated competition, it's the relationship customers have with your brand that determines whether they'll (re)turn to you for their next purchase. Production Track E-mail Lists: A Checklist Managing an e-mail list requires careful planning, regular maintenance, and rigid discipline - whether that list is a newborn or a gangly adolescent. Buying or renting lists is an even more delicate matter - is it 'clean?' Learn to build, maintain grow and segment a quality list that will continue to deliver value; and what to look for if you're considering an outside list.
4:30pm - 4:45pm	[back to top] Session Interval
4:45pm - 5:30pm	Marketing Track / Production Track 5 Experts/5 Minutes (dual track session) What's your problem? Pick some of the best brains in the industry for solutions. You can't get better advice than this! Submit your e-mail marketing question to an expert line-up of marketers, vendors and specialists. Each has one minute to tell you how they would solve your problem. [Questions will be submitted on the morning of the conference. Ten will be selected for the panel.]
5:30pm - 6:30pm	Networking Cocktail Reception

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Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@incisivemedia.com or call 203-295-0050.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.