ClickZ Specifics: E-mail Marketing
E–Mail. The Web's dominant application remains an integral component of any interactive marketer's toolbox.
Just because it's been around almost as long as the Web has doesn't mean e-mail marketing isn't morphing. E-mail's potential, tools, techniques, and best practices are rapidly evolving.
We've designed this intensive conference to inspire creativity and persuasiveness when crafting messages, and provide you with the knowledge you need to measure the success of your campaign and gauge its ROI. We'll help you to grow, manage, and segment lists, and how to get messages past filters and blocklists, and into recipients' inboxes. An intensive E-mail Bootcamp session will quickly get newbies up-to-speed.
ClickZ Specifics: E-mail Marketing is an intensive, one-day event designed to educate, inspire, and instill confidence in anyone using e-mail to communicate with their customers and prospects.
ClickZ Specifics: E-mail Marketing 2007
Monday, May 14, 2007
|9:00am–10:00am||Keynote Address: David Daniels, Vice President and Research Director, JupiterResearch|
|10:00am–10:30am||Morning Break in the Exhibit Hall|
|Marketing Track||Production Track|
|10:30am–11:20am||You've Got Their E-mail Address – Now What?||E-mail Bootcamp|
|11:30am–12:30pm||Cut Through the Clutter Creatively||Deliverability|
|12:30pm–2:00pm||Lunch Break/Visit Expo Hall|
|2:00pm–3:00pm||Integrate E-mail With Other Marketing Channels||Testing Techniques & Tactics|
|3:00pm–3:30pm||Afternoon Break in the Expo Hall|
|3:30pm–4:30pm||Beyond Direct: E-mail Branding & Relationships To Build Business||E-mail Lists: A Checklist|
|4:30pm–5:15pm||5 Experts/5 Minutes|
|5:15pm–6:30pm||Networking Cocktail Reception in the Expo Hall|
Registration Information: For questions regarding registration, please e-mail our Registration Department at email@example.com.
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