Profile

Courtney Jane Acuff
VP, Director
Denuo

Mobile guru, media research maven, digital spokesperson and consultant. These are just a few of the phrases that have described Courtney Acuff over the years. A 9-year veteran in the media and digital space, Acuff has successfully reinvented herself to become a leading new media evangelist and mobile expert for Denuo.

Currently, Acuff serves as the mobile chairperson for the Philip Morris Digital Exchange, a joint venture between sister agencies Leo Burnett and Arc Worldwide that provides broad digital expertise to the client. Responsible for providing quarterly updates on the mobile industry, Acuff also keeps the Philip Morris up to speed on important industry trends and headlines and often weighs in on brand-to-brand projects (i.e. Parliament, Marlboro) as well as overall group initiatives.

Concurrently, Acuff provides new media consultation for pharmaceutical company AstraZeneca. In this traditional vertical, Acuff works in collaboration with sister agencies and clients directly to help the brand leverage new communication platforms, while navigating the regulatory environment of the healthcare industry.

Acuff also consults for clients such as Walt Disney World and Hewlett-Packard, framing the mobile marketplace and guiding marketing initiatives. She maintains strong relationships with mobile back-end providers and is a founding member of the Mobile Marketing Association (MMA). Her influence in the industry has earned her coveted recognition as one of Advertising Age's "Twentysomethings" in 2004, and has made her a sought after industry columnist. In 2007, when the MMA president stepped down as the ClickZ mobile industry columnist, she recommended Courtney as the most suitable replacement to lend perspective on the mobile industry; her bi-monthly column on mobile marketing appears on ClickZ.com every other Thursday.

Acuff holds a bachelor's degree in political science as well as a bachelor's degree in communications, both from Lake Forest College in Illinois.

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