ClickZ Specifics: Video Advertising
8:00 - 9:00 Coffee and Registration
9:00 Welcome Remarks
9:15 - 10:30 Strategy: Determining if video should become a part of an interactive marketing and advertising strategy.
- What campaigns and Web sites benefit from having a video component?
- Integrating video into the creative mix.
- Video media on the Web... and beyond (formats for the Web and portable media)
- Video and search - does one preclude the other?
Dan Goodman, Senior Partner, Managing Director, OgilvyInteractive, NY
Gary Stein, Director of Strategy, Ammo Marketing
James Kim, VP, Strategy, Organic, Inc.
10:30 - 12:00 Practice: Interactive and Online Video Case Studies
What's out there, and what's really good? This session is designed to immerse you in online and interactive video creative. Campaign case studies from differing verticals will be presented by a variety of advertisers, marketers and agencies. They'll discuss their challenges, strategies, execution and the results behind the campaigns.
Ian Schafer, CEO and Founder, Deep Focus
Dorian Sweet, Executive Creative Director, Tribal DDB
Dave Sylvestre, Group Creative Director, Organic, Inc.
Nick Law, Executive Creative Director, R/GA
12:00 - 1:30 Lunch
1:30 - 2:45 Gauging Success: Metrics for Online Video
What determines the success of interactive video marketing campaigns? What do you measure: clicks, views, time spent, engagement, pass-alongs or some other campaign component? How do advertisers integrate data from online video with other marketing initiatives, from search to site traffic to display advertising? In this panel, leading marketing and measurement experts will discuss varying approaches to video metrics.
Pete Blackshaw, Chief Marketing Officer, Nielsen BuzzMetrics
Sally Krumholz, Senior Product Manager, Advertising Measurement, Nielsen//Netratings
Ari Paparo, Product Director, Rich Media, DoubleClick
Stuart Schneiderman, Director of Research, Online Publishers Association
Julian Zilberbrand, Associate Director, Digital Operations, MediaVest Worldwide
2:45 - 4:00 Technical Innovations in Video Advertising (Vendors and Ad Servers)
Bells and whistles, new and cool, bigger and smaller. Video ad products and video ad serving are constantly innovating and evolving. What are some of the newest, most gee-whiz, I-didn't-know-you-could-do-that products and services out there? Here's the show and tell.
Andrew Ellenthal, Senior Vice President, Global Sales, PointRoll, Inc.
Adam Gerber, VP, Ad Products and Strategy, Brightcove, Inc.
Len Ostroff, CEO, Rovion, Inc.
Hilmi Ozguc, Chief Executive Officer, Maven Networks
Chris Young, CEO, Klipmart
4:00 - 4:30 Afternoon Refreshment Break
4:30 - 5:30 The Publisher Perspective
Even the most traditional Web sites stemming from print suddenly find they're in the programming business. This session looks at some of the more innovative ways publishers are integrating video content into their content offerings to more deeply connect with consumers -- and to attract interactive video advertising.
Michael Pickrum, COO, BET Interactive
Traci Topham, Vice President, Interactive Ad Sales Marketing, Scripps Networks
5:30 - 6:30 Networking Cocktail Reception --