Sally Krumholz is senior product marketing manager for advertising measurement at Nielsen//NetRatings, a global leader in Internet media and market research. Sally is reponsible for global management of AdRelevance, NetRatings' well-regarded competitive media intelligence service and products.

Prior to NetRatings, Sally held marketing and account management positions at direct and digital agencies in New York working on brands like L'Oreal, J&B Scotch, Finlandia Vodka, Goldman-Sachs, Aldo Shoes. Most recently was a senior account supervisor at Hanft Raboy & Partners managing their Hertz and Travelzoo accounts. Sally has also consulted for well-known brands and organizations leveraging her strategic digital marketing and media experience.