Dorian Sweet is the executive creative director at Tribal DDB's San Francisco office, where he leads strategic development and innovation in online advertising, Web development, and customer relationship management programs.

Beginning his career in advertising, design, and direct marketing in Boston in 1986, Dorian made the jump to interactive in 1995 as Creative Director of Bell Atlantic's BigYellow.com, the online Yellow Pages. He then moved to Modern Media, where he developed web sites and online communications for such clients as AT&T's Consumer and Business to Business units, IBM Enterprise Solutions division, and Inside GE, General Electric's corporate intranet. He was part of the team that developed the world's largest intranet for General Electric, encompassing thirty-eight divisions by integrating corporate, divisional and individual content into a common communications platform.

Dorian has worked on various award-winning online advertising programs and site development projects for such clients as Discovery Networks, Motorola, Kodak, Sears, 20th Century Fox, and BrownCo, among others.