Vice President, Interactive Ad Sales Marketing
Traci Topham has been a key member of the Scripps Networks Ad Sales Marketing team for nearly a decade. She is responsible for the strategy and implementation of ad sales programs across all of Scripps Networks popular Web sites including HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACtv.com and broadband channels including HGTVPro.com, HGTVKitchenDesign.com, HGTVBathDesign.com and DIY Woodworking.
Topham serves as the senior client service manager responsible for all major promotion implementation including the HGTV Dream Home Giveaway™ which in 2006 garnered nearly 54 million entries and generated more than 3.6 million product page views for sponsors. She also develops strategic online promotional concepts for network initiatives including logistics, sponsor relations and deliverables.
Prior to joining Scripps, Topham served as Vice President, Account Services for Davis Newman Payne marketing agency where she specialized in packaged goods and consumer accounts. She has a bachelor's degree in Communications from the University of Tennessee.