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For questions regarding registration, please call +1 800-955-2719 or send an e-mail to registration@incisivemedia.com.

August 11 - Tuesday, Day 1 of SES San Jose

This forum, brought to you by the teams at ClickZ, YouTube & Google, explores the successes and failures companies, celebrities, and politicians have experienced in the social sphere online and delivers actionable tactics and strategies so that you can prosper from them. This one-day event is taking place in conjunction with the Search Engine Strategies San Jose Conference & Expo.

9:00am-10:00am

Conference Welcome & Opening Keynote
Clay Shirky

  • Keynote Speaker:
    Clay Shirky, Author, Here Comes Everybody
10:00am-10:30am Grand Opening of the SES San Jose Expo Hall (open 10:00am-6:30pm)
10:30am-10:45am

Marketing in a Social Media World
What's social media really about? What's happening in the social space? Is everyone on Twitter? Is blogging a thing of the past? Industry leader Nate Elliott of eMarketer sets the stage for this day-long track on Social Media & Video.

  • Speaker:
    Nate Elliott, Principal Analyst, Forrester Research
10:45am-11:30am

Going Social: Effective Advertising via Social Networks
Having a profile and 500 friends isn't enough. This panel will discuss latest trends and best practices for engaging consumers in social media environments.

  • Moderator:
    Nate Elliott, Principal Analyst, Forrester Research
  • Speakers:
    Soumya Ravi, Director of Client Management, Position2
    Stacy Gratz, Social Media Marketing Manager, H&R Block
    Beth Murphy, Sr. Director of Marketing & Communications, Digg
    Pauline Ores, Senior Marketing Manager, Social Media Engagement, IBM Corporation
11:30am-11:45am Session Interval
11:45am-12:45pm

In the Now: Conversational & Real Time Marketing
With the advent of Twitter, micro-blogging, and mobile video, the publishing model has been turned on its head. How can marketers take advantage of these new tools? This panel will discuss topics ranging from social media's role in the Iranian elections to Ashton Kutcher.

  • Moderator:
    Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing
  • Speakers:
    Martin Green, COO, Meebo
    Richard Jalichandra, President & Chief Executive Officer, Technorati
    Steve Grove, Head of News and Politics, YouTube
    Ricardo Guerrero, Founder & Principal, Stwittergy
12:45pm-1:45pm Networking Lunch in the Expo Hall
1:45pm-2:45pm

What Works: Online Video Advertising Made Easy With Google & YouTube
Online video is the fastest growing medium in history. Are you using video in the most effective ways available? This session will introduce three platforms for incorporating sight, sound, and motion into your marketing, along with real-life case studies that drove results.

  • Speaker:
    Erin Bouchier, Business Lead, Google / YouTube Advertising
2:45pm-3:00pm Session Interval
3:00pm-4:00pm

What Works: Best Practices / Case Studies for Online Video
Do social media and video really work? In a word, yes. Hear directly from three marketers who've used video to great success across platforms and glean insights and best practices for incorporating these new channels into your marketing efforts.

  • Moderator:
    Dan Greene, Head of Online Sales and Operations, Google TV Ads
  • Speakers:
    Greg Jarboe, President & Co-founder, SEO-PR
    Chris Sams, Internet Marketing Specialist, ZAGG Inc
    Lisa Abourezk, VP, Marketing, ooVoo
    Shattuck Groome, Co-owner and Managing Director, Gotham Direct
4:00pm-4:30pm Afternoon Break in the Expo Hall
4:30pm-5:30pm

A Chat with Michael Fischer
How Coldwell Banker has leveraged social media & video to connect with their customers.

  • Moderator:
    Greg Jarboe, President & Co-founder, SEO-PR
  • Speaker:
    Michael Fischer, Senior Vice President, Marketing, Coldwell Banker Real Estate LLC
5:30pm-6:30pm Networking Reception in the Expo Hall
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SES Magazine
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Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio and/or Video Taping is prohibited without the prior permission of the organizers.


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