Social Media
& Video Strategies

Nate serves Interactive Marketing professionals. He is a leading expert on developing winning interactive marketing strategies, improving campaign performance, and harnessing emerging customer trends. During his six years with Forrester and JupiterResearch, Nate has worked in New York, London, and Berlin. He has successfully launched two new research services — search marketing and European digital home — and in 2004 he initiated JupiterResearch's coverage of social networking. Nate continues to write extensively about social marketing and media, and his research agenda also focuses heavily on online video advertising and search marketing.

Nate brings more than a decade of experience in online marketing and media to his work. He worked at DoubleClick for four years, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich and streaming media ads. He has also worked for Macromedia (now Adobe) developing rich media advertising products and standards.

Nate has spoken at hundreds of events around the world, including ad:tech, Web 2.0 Expo, the Forrester Consumer Marketing Forum, Search Marketing Expo, and Next08. He is regularly quoted in the media, including the BBC, CNN, The Economist, The New York Times, the Financial Times, and The Wall Street Journal. Nate is also a widely read columnist, having contributed to publications such as The Telegraph and New Media Age and has been named among the top 25 analyst bloggers and twitterers.