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Solutions for Interactive Marketers
Agenda - Online Video Advertising Forum
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New York - July 22, 2008
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| 8:00am-6:30pm | Registration |
| 8:00am-9:00am | Morning Coffee |
| 9:00am-9:10am | Welcome Remarks |
| 9:10am-9:45am | Jupiter: Online Video Advertising Outlook How much are advertisers spending in the ad video space and what formats do they like and dislike? Emily Riley, an advertising analyst at Jupiter Research, will provide an overview on these issues and offer insight about future developments. Speakers:
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| 10:00am-10:45am | Online Video Advertising Strategy The thinking and reasoning behind using video in online advertising campaigns.
Moderator:
Speakers:
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| 11:00am-11:45am | Creative Innovation This session is designed to immerse you in online and interactive video creative. Campaign case studies from differing verticals will be presented by a variety of advertisers, marketers and agencies. They'll discuss their challenges, strategies, execution and the results behind the campaigns. Moderator:
Speakers:
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| 12:00pm-12:45pm | Measuring Success What determines the success of interactive video marketing campaigns? What do you measure: clicks, views, time spent, engagement, pass-alongs, or some other campaign component? How do advertisers integrate data from online video with other marketing initiatives, from search to site traffic to display advertising? In this panel, leading marketing and measurement experts will discuss varying approaches to video metrics. Moderator:
Speakers:
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| 12:45pm-1:45pm | Lunch Break |
| 2:00pm-2:45pm | Targeting and Buying Online Video Media Buying and selling online video inventory brings with it its own set of challenges and best practices. On this panel, media buyers and publishers will discuss best practices, lessons learned, and the types of available video inventory. Also up for discussion will be video sharing sites, and the role they play in the marketing mix. Moderator:
Speakers:
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| 3:00pm-3:45pm | Video Ad Formats How do you chose the best format for your video campaign? Industry insiders debate the merits and disadvantages of the numerous (and often controversial) video ad formats: pre-roll, post-roll, interstitials, overlays, in-page banners, and more. What's effective? Engaging? Distracting? Downright annoying? We won't promise consensus, but this lively discussion should certainly provide food for thought. Moderator:
Speakers:
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| 3:45pm-4:15pm | Afternoon Coffee Break |
| 4:15pm-5:00pm | Technical Innovations in Video Advertising (Vendors and Ad Servers) Bells and whistles, new and cool, bigger and smaller. Video ad products and video ad serving are constantly innovating and evolving. What are some of the newest, most gee-whiz, I-didn't-know-you-could-do-that products and services out there? Here's the show and tell. Moderator:
Speakers:
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| 5:15pm-6:00pm | Fast Forward What's next in online video advertising? Mobile video, live video streams, addressable TV advertising, and more sophisticated degrees of interactivity are all becoming options marketers will have to consider. To conclude the day, we'll look at the not-too-distant future capabilities of video advertising technology. Moderator:
Speakers:
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| 6:00pm-7:00pm | Networking Reception |
Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@incisivemedia.com.
Event Hours:
Registration Hours:
8:00am - 6:30pm
Conference Hours:
9:00am - 6:00pm
Networking Reception:
6:00pm - 7:00pm
Sponsors:
Association Partners:
Media Partners:
News Distribution Service:
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