Profile
Barry Frey
Senior Vice President, Advanced Platforms Sales
Cablevision Systems Corp. (CVC)
An innovative and visionary media and marketing executive with a proven record of success, Barry Frey heads up Cablevision's Advanced Platforms Sales initiative, developing and launching measured video on demand (VOD) television, branded content executions, interactive television, Internet and other digital opportunities for the advertising community. Mr. Frey's unit utilizes Cablevision's advanced two-way fiber-rich network's ability to provide a robust interactive experience for both brands and consumers.
Mr. Frey has served as a board member for the International Advertising Association and currently guides industry initiatives for Advanced Advertising within The Cable Advertising Bureau, CTAM On Demand and the cross MSO Consortium (which works closely with the AAAA in developing guidelines for VOD and ITV platforms). Mr. Frey often speaks on the future of media, advertising and television at conferences in the U.S. and in Europe.
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