Profile

Brian Hull
Creative Director
Organic, Inc.

Brian began pioneering interactive user experiences in the late '80's while working for Antenna Theater in Sausalito, CA. Using everything from customized Walkmans and CD-ROMs to radio transmissions and infrared triggers, he created immersive, guided experiences for the users interacting within environments such as Alcatraz Island and the Louvre just to name a few.

From Antenna, Brian moved into 3D animation, but the painfully slow render times led him to a technology which was new at the time – Flash. Design and programming became his passion and he started an interactive consulting business that exists to this day.

Prior to joining Organic, Brian was the Vice President, Creative Director at G2 Interactive, where he spearheaded strategic, creative and technical integrations for multiple mobile campaigns, online advertising, immersive sites, utilities and CRM campaigns for clients such as Procter & Gamble, Campbell's and Mars brands.

As a Creative Director in Organic's New York office, Brian is a consumer-centric freak who currently leads the creative development of digital campaigns for Bank of America focusing on Social Media, UGC, Video, Online Advertising and Digital Point of Sale Signage.

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