Profile
Christine Peterson
VP, Digital Media Director
Carat
Christine is Carat's national broadband video specialist, and is working in a lead role to integrate the Broadcast and Broadband buying groups at Carat. Working hand-in-hand with Carat's broadcast buying teams, she regularly advises clients on topics such as Broadband TV, Mobile Advertising, Video-on-Demand, and other digital technologies.
Christine works with some of the world's biggest brand marketers to help them deliver insightful digital marketing programs in the online marketing space. For the last several years, she's been rising in the ranks at Carat, one of the world's largest integrated marketing communications agencies offering media planning and buying, digital marketing and other media services. She is currently overseeing a group of media strategists working on planning and buying media for clients such as Alberto-Culver, Revlon, Outback Steakhouse and Wyndham Hotel Group.
Previously, Christine was part of the media planning team at OMD Digital, and worked on the GE campaign that was awarded the MediaWeek 2003 interactive media campaign of the Year. Christine also spent time at RappDigital, acting in media, production and account roles for various clients.
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