ClickZ Specifics: Online Video Advertising

Video -- the reach is out there.

Ad-serving technologies are more sophisticated. Broadband penetration has hit near-saturation levels. And more and more advertisers and marketers are adopting online and interactive forms of video (24 percent of online advertisers last year).

Over a quarter of consumers said they regularly watch video online, while the top video aggregators disseminate millions of streams every day.

Video formats are more effective for marketers, and more lucrative for publishers. Advertisers, marketers, publishers and content provider who are using or considering this very fast-moving medium can quickly get up to speed on the formats, considerations, strategy, results and creative in an immersive morning forum.

We have put a fantastic line up of speakers together to speak with you on these hot topics. They include:

• Rebecca Lieb, Editor-in-Chief, The ClickZ Network
• Jeff Meyer, Sr. VP Interactive Ad Sales, Scripps Networks
• Lee Uniacke, Former Vice President of Advertising Sales, MTV Network, Atom Entertainment
• Jessica Luterman, Director of Strategy & Development, About.com
• Gian Lombardi, Vice President Sales – North America, PointRoll, Inc.
• Len Ostroff, CEO, Rovion, Inc.
• Mike Griffin, Executive Vice President of Corporate Development, Eyewonder, Inc.
• Nick Troiano, SVP of Sales, Maven Networks
• Ari Paparo, VP, Rich Media, DoubleClick
• Robert Petty, Chief Executive Officer & Chairman of the Board, ROO Group
• Dave Osborn, Director, MegaPanel, Nielsen//NetRatings
• Erin Hunter, Executive Vice President, comScore Networks, Inc.
• Rajas Moonka, Senior Business Product Manager, Google, Inc.
• Theresa LaMontagne, Director, Media and Sales Research, Yahoo!
• David Shearer, Creative Director, Partner, OgilvyOne Worldwide
• Gary Stein, Director of Strategy, Ammo Marketing
• James Kim, VP, Strategy, Organic, Inc.

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