Agenda: Monday 19th March 2007 – Search Engine Strategies Miami

Agenda - ClickZ Specifics: Video Advertising

Monday, March 19, 2007
8:00am - 9:00am	Coffee and Registration
9:00am - 9:15am	Welcome Remarks
9:15am - 10:30am	Strategy: Determining if video should become a part of an interactive marketing and advertising strategy What campaigns and Web sites benefit from having a video component Integrating video into the creative mix. Video media on the Web... and beyond (formats for the Web and portable media) Video and search - does one preclude the other? Moderator: Rebecca Lieb, Editor-in-Chief, The ClickZ Network Speakers: David Shearer, Creative Director, Partner, OgilvyOne Worldwide Gary Stein, Director of Strategy, Ammo Marketing James Kim, VP, Strategy, Organic, Inc.
10:30am - 12:00pm	Practice: Interactive and Online Video Case Studies What's out there, and what's really good? This session is designed to immerse you in online and interactive video creative. Campaign case studies from differing verticals will be presented by a variety of advertisers, marketers and agencies. They'll discuss their challenges, strategies, execution and the results behind the campaigns. Moderator: Rebecca Lieb, Editor-in-Chief, The ClickZ Network Speakers: Ian Schafer, CEO and Founder, Deep Focus Dorian Sweet, Executive Creative Director, Tribal DDB Dave Sylvestre, Group Creative Director, Organic, Inc.
12:00pm - 1:30pm	Lunch in the Exhibit Hall
1:30pm - 2:45pm	Gauging Success: Metrics for Online Video What determines the success of interactive video marketing campaigns? What do you measure: clicks, views, time spent, engagement, pass-alongs or some other campaign component? How do advertisers integrate data from online video with other marketing initiatives, from search to site traffic to display advertising? In this panel, leading marketing and measurement experts will discuss varying approaches to video metrics. Moderator: Pete Blackshaw, Chief Marketing Officer, Nielsen BuzzMetrics Speakers: Dave Osborn, Director, MegaPanel, Nielsen//NetRatings Erin Hunter, Executive Vice President, comScore Networks, Inc. Rajas Moonka, Senior Business Product Manager, Google, Inc. Theresa LaMontagne, Director, Media and Sales Research, Yahoo!
2:45pm - 4:00pm	Technical Innovations in Video Advertising (Vendors and Ad Servers) Bells and whistles, new and cool, bigger and smaller. Video ad products and video ad serving are constantly innovating and evolving. What are some of the newest, most gee-whiz, I-didn't-know-you-could-do-that products and services out there? Here's the show and tell. Moderator: Rebecca Lieb, Editor-in-Chief, The ClickZ Network Speakers: Gian Lombardi, Vice President, Sales – North America, PointRoll, Inc. Len Ostroff, CEO, Rovion, Inc. Mike Griffin, Executive Vice President of Corporate Development, Eyewonder, Inc. Nick Troiano, SVP of Sales, Maven Networks Ari Paparo, VP, Rich Media, DoubleClick Robert Petty, Chief Executive Officer & Chairman of the Board, ROO Group
4:00pm - 4:30pm	Afternoon Break in the Exhibit Hall
4:30pm - 5:30pm	The Publisher Perspective Even the most traditional Web sites stemming from print suddenly find they're in the programming business. This session looks at some of the more innovative ways publishers are integrating video content into their content offerings to more deeply connect with consumers -- and to attract interactive video advertising. Moderator: Rebecca Lieb, Editor-in-Chief, The ClickZ Network Speakers: Jeff Meyer, Sr. VP Interactive Ad Sales, Scripps Networks Lee Uniacke, Former Vice President of Advertising Sales, MTV Network, Atom Entertainment Jessica Luterman, Director of Strategy & Development, About.com
5:30pm - 6:30pm	Networking Cocktail Reception in the Exhibit Hall

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