Profile

Erin Hunter,
Executive Vice President,
comScore Networks, Inc.

Erin Hunter spearheads the Marketing Solutions group at comScore Networks with responsibility for the Media, Search, and Portal industries. She is a seasoned industry analyst, with a background in marketing, marketing research, statistical modeling, and media consulting.

Prior to joining comScore, Ms. Hunter spent more than eight years at Marketing Management Analytics (formerly Media Marketing Assessment), a media consultancy in Westport, Connecticut where she used MMA’s proprietary regression-based methodology to quantify the return to clients on investment in traditional marketing vehicles. Ms. Hunter had responsibility for engaging and growing relationships with numerous blue chip clients, including Clorox, RadioShack, Procter & Gamble, Nestlé Purina Pet Care, and many others. As Senior Vice President, Ms. Hunter led a landmark effort among MMA, Information Resources, Inc. and Nielsen Media Research to measure the ROI of TV advertising on over 1,000 consumer packaged goods brands. The results of this broad study – titled How Advertising Works 2 - were widely published and utilized within the media industry.

Previously, Ms. Hunter contributed to the growth of the Coors and Keystone brands while at Coors Brewing Company in Denver, Colorado. Ms. Hunter began her career with Procter & Gamble where she was responsible for the marketing research of many established brands in the Soap and Household Cleaning sectors.

Ms. Hunter earned a BBA in Marketing summa cum laude from University of Cincinnati.

---

Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form.

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@incisivemedia.com.