Profile

Theresa LaMontagne,
Director, Media and Sales Research,
Yahoo!

Theresa joined Yahoo! in May of 2005 as Director, Media and Sales Research, overseeing U.S. Media and Ad Sales research. Prior to that, she worked with BBDO and OMD as Associate Director of Communication Insights, where she oversaw their primary research initiatives while also providing strategic consumer insights to key clients.

Prior to joining BBDO, Theresa served as Vice President of Product Development for Simmons Market Research Bureau. At Simmons, she directed the Data Collection and Product departments and was responsible for all phases of the design, execution, reporting and analysis of all of the Simmons Syndicated Studies. She began her began her career in clinical neonatal development research.

Theresa graduated magna cum laude with a BA in Psychology from Ithaca College.

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