Web Metrics: an online marketer's best friend, or worst enemy?

Online, almost everything can be measured: uniques, clicks, engagement, buzz, opens, conversions, demographics, branding, and time spent are just a few examples of the many available metrics. Marketers embrace the very real potential of all this information -- but often feel overwhelmed by mountains of data, as well as stymied by the technology that delivers the solutions.

How should marketers determine what to measure? Establish a data-centric company culture? Make sense of all the data, charts, and numbers at their fingertips -- then turn it into action? Measure across channels (even offline)? Forecast? How do you best evaluate and select a Web metrics package?

ClickZ Specifics: Web Metrics is an intensive, one-day event designed to educate, inspire, and instill confidence in marketers, webmasters, executives and business owners who use or are planning to use web analytics to grow their business.

ClickZ Specifics: Web Metrics New York Wednesday, May 2, 2007
8:00am - 4:30pm	Registration
8:00am - 9:00am	Morning Coffee
9:00am - 9:15am	Welcome Remarks
9:15am - 10:30am	Turning Data into Dollars
10:30am - 11:00am	Morning Break
11:00am - Noon	Non-Transactional Site Metrics
Noon - 12:30pm	A New Era of Measurement Transparency
12:30pm - 1:30pm	Lunch
1:30pm - 2:45pm	Competitive Intelligence
2:45pm - 4:00pm	Making Sense of Multichannel (Closing the Online/Offline Gap)
4:00pm - 4:30pm	Afternoon Break
4:30pm - 5:30pm	How to Measure Blogs, Buzz, & Brands

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Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form.

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@incisivemedia.com.

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