Profile

Jason Burby
Chief Analytics and Optimization Officer
ZAAZ

Jason Burby is the Chief Analytics and Optimization Officer for ZAAZ, a Web business consultancy implementing data-driven business initiatives for long-term clients across the U.S. Using performance scorecards, A/B testing, tool reconfiguration and other techniques, Jason helps companies better use Web analytics data to improve site business results.

He's worked with Washington Mutual, Wachovia, T-Mobile, Converse, Alaska Airlines, Microsoft, Sprint, Levi Strauss, Qwest and A&E Television Networks. Jason speaks frequently at conferences and seminars helping spread the word on the effective use of Web analytics. In addition he is the co-chair of the Metrics/KPI committee of the Web Analytics Association.

Together with Shane Atchison, Jason is co-author of Actionable Web Analytics: Using Data to Make Smarter Business Decisions.

---

Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form.

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@incisivemedia.com.