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EEC
DMA

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 212-457-4993.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an e-mail to registration@incisivemedia.com.

Looking for new ideas to take your successful email marketing program to the next level? You won't be disappointed if you attend this full day workshop.

Agenda
8:00am Registration/Badge pick-up
9:00am-5:00pm ClickZ Full Day Workshop
12:00pm-1:00pm Lunch
5:30pm-7:00pm Welcome reception on pool deck
Cost
Special Rates available until: Early Bird
11/20/09
Regular
01/29/10
Onsite
02/01/10
eec/DMA Member $549 $599 $649
Non-Member $649 $699 $749
What's Working Now in Email Marketing:
Practical Tips for Taking Your Already Successful Program to New Heights
Description:

See real-life examples of how a wide variety of organizations are making their email marketing efforts more effective and more profitable by:

  • Developing more effective email marketing strategies
  • Pumping up email list growth
  • Strategically segmenting lists and targeting content
  • Creating better experiences for email recipients
  • Implementing the latest best practices in layout, copy and design
  • Delivering more emails to the inbox
  • Making their email stand out in the inbox
  • Garnering higher open and click-through rates
  • Optimizing engagement
  • Increasing conversion rates
  • And much more!


You'll gain practical tips you can take back, test and implement with your own email program.

Special Offers:

As an attendee, you are invited to submit a sample of your email marketing efforts for an in-session critique of what you're doing right – and what you should test to improve your results.

All attendees will also be entered to win a copy of Jeanne's book, The Email Marketing Kit: The Ultimate Email Marketers Bible, published by SitePoint (a $197 value).

About the Instructors:
Jeanne S. Jennings Jeanne S. Jennings
Consultant, Email Marketing Strategy
JeanneJennings.com

Jeanne S. Jennings is a sought-after consultant, author and speaker on effective email marketing strategy and tactics. Her direct response focus produces results for her clients, which include Hasbro, Mayo Clinic, Museum of Science|Boston, U.S. Chamber of Commerce, Verizon and Weight Watchers International. Jeanne has been working in the online realm for over 20 years, beginning with CompuServe in the late 1980s; learn more at www.JeanneJennings.com.

Tamara Gielen Tamara Gielen
Independent Email Marketing Consultant

Tamara Gielen is an independent email marketing consultant with over 10 years of hands-on experience in online and direct marketing. Tamara is 100% focused on email marketing. For the simple reason that in-depth knowledge and experience with this channel deliver the kind of quality and results that a generalist cannot offer you.

She invests a substantial amount of her time in the development of her email marketing expertise: for her blog "Be Relevant!" she reads just about everything that is published on email marketing. She also regularly attends and speaks at international email marketing conferences.

When it comes to email marketing, there is nothing that Tamara can't help you with: her expertise ranges from email design, copywriting and coding to developing acquisition, lead generation, retention and lead nurturing contact strategies and avoiding spam filters. She's done it all before and is very motivated to help you too!


SES Magazine
View latest issue:
SES Magazine August 2009 - San Jose Guide
San Jose Guide
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager