DCSIMG
REGISTRATION DETAILS
EVENT DETAILS
PRESS OFFICE
ABOUT CLICKZ
In partnership with:
EEC & DMA

Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form.

Registration Information: For questions regarding registration, please call 212.790.1500.

Is your email marketing not delivering the ROI your organization wants or needs? Are you looking for advanced strategies and tactics to improve your bottom line results?

Then join industry heavyweights Tamara Gielen and Jeanne Jennings for this full-day session. You'll not only leave with a framework for taking your results to the next level, you'll have case studies to show you how successful email marketers are doing it.

Agenda
8:00am Registration/Badge pick-up
9:00am-5:00pm ClickZ Full Day Workshop
12:00pm-1:00pm Lunch
5:30pm-7:00pm Kick Off Cocktail Reception
Cost
Regular Onsite
Rate available until: 1/28/11 1/31/11
eec/DMA Member $599 $699
Non-Member $649 $749
Beyond the Basics: Successful Email Marketing Strategies and Tactics
Description:

See real-life examples of how a wide variety of organizations are making their email marketing efforts more effective and more profitable by:

  • Leveraging trends and best practices for 2011
  • Using social networks to increase your email reach and grow your list
  • Utilizing subscriber personas and other advanced segmentation and targeting strategies
  • Understanding the success factors behind B2B and B2C case studies
  • Implementing best practices in copy, layout and design
  • Increasing effectiveness with advanced personalization and automation programs
  • Getting to the inbox and cutting through the clutter
  • Taking full advantage of post-email clickstream data
  • Lifting conversion rates in a cost-effective manner
  • And much more!


From integrating social to leveraging mobile, from incorporating video to maximizing engagement, and everything in between, it will all be covered in an upbeat, fun full-day presentation.

You'll gain practical tips you can take back, test and implement with your own email program.

About the Instructors:
Jeanne S. Jennings Jeanne S. Jennings
Consultant, Email Marketing Strategy
JeanneJennings.com

Jeanne S. Jennings is a sought-after consultant, author and speaker on effective email marketing strategy and tactics. Her direct response focus produces results for her clients, which include Hasbro, Mayo Clinic, Museum of Science|Boston, U.S. Chamber of Commerce, Verizon and Weight Watchers International. Jeanne has been working in the online realm for over 20 years, beginning with CompuServe in the late 1980s; learn more at www.JeanneJennings.com.

Tamara Gielen Tamara Gielen
Independent Email Marketing Consultant
TamaraGielen.com

Tamara Gielen is an email marketing consultant with over 10 years of hands-on experience in email, online and direct marketing. She’s helped Cognos, eBay and, as part of OgilvyOne in Brussels, numerous other organizations improve their email marketing efforts. Tamara compiles the best of everything published on email marketing on her blog "Be Relevant!" She also regularly attends and speaks at international email marketing conferences. Learn more at www.TamaraGielen.com.
[ back to top ]

SES Magazine
View latest issue:
SES Magazine October 2010 - Chicago Guide
Chicago Guide 2010
More 2010 Events
SES San Diego, Feb 10
SES London, Feb 22-25
SES New York, Mar 21-25
SES Toronto, Jun 13-15
SES San Fran, Aug 15-19
SES Chicago, Nov 7-11

Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio and/or Video Taping is prohibited without the prior permission of the organizers.


Legal Notices, Licensing, Reprints & Permissions | Privacy Policy